Prior to it’s largely popular “Cog” commercial, Honda is coming up with a new one to replace one of the best commercial i have seen, to promote it’s Honda Accord sedan.
They have gathered world class sky divers(some of the best in the world), attempting to do the more fabulous air jumps anyone has done before. Watch the production videos and it’s final product.

Anyway, the commercial is titled, “JUMP”

Part 1- Introduction
“Has Anyone made a Teapot Before?”

Part 2- Rehearsals on the Ground.
“Practice on the ground, Precisions in the air”

Part 3- The Wind Tunnel
“It makes doing things like this possible”

Part 4- Filming the stunt
“You could literally rip your head off or break your neck!”

Part 5- The “HONDA” Jump.

Just look at how the guys having difficulty in trying to grab each other during the stunt, difficult is worth doing.

The Final Product, JUMP.
“Remember gentlemen, Difficult is Worth Doing.”

from here, AWESOME SOUNDTRACK!

And the full documentry of JUMP,
“12,000 jumps”

from here.
[credits to AutoBlog, BoreMeand Honda's JUMP blog]

However, something really tragic happened after the jump. The airplane that the skydivers was in, crashed a few hours after the jump, claiming the life of it’s pilot and another skydiver. My condolences.
[Read more at BBC]

Ultimate skydiving, we should have our commandos do such stuffs at the National Day Parade eh?
Anyway, i think JUMP is a successful commercial, and i think, it’s better than Cog.